Open to moving to Phuket, Thailand and the Hawaiian Islands.
VERN LOVIC, M.A.
Marketing Manager | Growth Marketing | Digital Strategy
Remote – US Based
Email: VernLovic@gmail.com
Phone: +66 635495050 (Thailand vacation)
PROFESSIONAL SUMMARY
Marketing Manager with 20+ years of experience building, scaling, and optimizing content-driven and e-commerce marketing systems. Proven ability to lead distributed teams of specialists while remaining hands-on with strategy, execution, and performance optimization. Strong background in SEO, content operations, digital platforms, and lifecycle marketing, with a track record of scaling founder-led brands and preparing digital assets for acquisition. Seeking a long-term remote role with a growing company focused on measurable revenue outcomes.
CORE STRENGTHS
• Marketing Strategy & Execution
• Content & SEO Leadership
• Remote Team Management (4–5 contributors)
• E-commerce & Conversion Optimization
• Analytics & Performance Tracking
• Vendor & Freelancer Management
• CMS & Website Operations
• Hands-on Copywriting & Editing
PROFESSIONAL EXPERIENCE
Marketing Manager / Growth Lead – Digital Brands (Founder-Led)
Remote
2010 – Present
Led end-to-end marketing strategy and execution across multiple content-driven and e-commerce properties, overseeing SEO, content production, site optimization, and growth initiatives.
• Managed distributed teams of writers, designers, photographers, developers, and contractors (4–5 contributors concurrently)
• Built scalable content and SEO systems that achieved strong organic visibility in competitive search environments
• Remained hands-on with keyword strategy, content architecture, editorial standards, on-page optimization, and site performance
• Coordinated external vendors for creative production, technical development, advertising, and ongoing site maintenance
• Developed digital assets with acquisition readiness in mind, optimizing structure, documentation, and traffic quality
• Balanced strategic planning with daily execution to ensure consistent progress toward growth and valuation goals
Selected projects include:
• KrabiNature.com
• Salty101.com (acquired)
• Headlamps101.com (acquired)
• JoysThaiFood.com (acquired)
• AimForAwesome.com → LivingInHawaii.com (acquired)
• Florida-Incorporation.com
Marketing Manager
Classic Resorts Ltd. – Maui, Hawaii
2003
Led internet-focused marketing initiatives for luxury resort properties in a competitive hospitality market.
• Managed outsourced advertising, printing, website development, photography, and creative vendors
• Coordinated press releases, promotional messaging, and digital content production
• Worked closely with sales teams and ownership to align marketing initiatives with revenue objectives
• Helped modernize online presence to compete with larger, well-funded resort brands
Writer / Editor / Content Lead
Remote
2007 – Present
• Produced and edited long-form and commercial content for digital platforms across multiple industries
• Established editorial standards and quality control for high-volume publishing projects
• Collaborated with stakeholders to align content with broader marketing and growth objectives
Freelance Digital Marketing & Content Projects
Remote
2004 – Present
• Supported US-based companies with SEO-focused content updates, site improvements, and editorial optimization
• Delivered large-scale content refreshes and audits for established web properties
Technical Support (Early Career)
Break/Fix Technician – Entech
1995 – 1998
• Provided hardware, software, and networking support in corporate environments
EDUCATION
University of South Florida
Master of Arts – Counseling Psychology
Bachelor of Arts – Psychology
CERTIFICATION
Microsoft Certified Systems Engineer (MCSE – legacy)